RANK #11

Sony X90J

"The Sony X90J offers nearly everything we’d want from a mid-range 4K LED-LCD TV. It has some issues, but largely this is a fantastic TV that most folks will absolutely love."
As posted by techradar.com

Pros

  • Best-in-class image quality
  • Excellent upscaling
  • Outstanding contrast
  • Great response time

Cons

  • Lingering HDMI issues
  • Slight screen glare
  • Poor viewing angles

Product Details

Date First Available:
April 5, 2021

Overall Rating

85.8%
The overall rating was calculated based on 2139 customer and expert reviews from 21 review sites and 8 stores.
We analyzed the sentiments related to these top topics for Televisions:
  • 90.1%
    Design
  • 85.8%
    Build Quality
  • 90.5%
    Picture Quality
  • 85.7%
    Sound Quality
  • 87.9%
    Features
  • 86.9%
    Ports
  • 92.9%
    Performance
  • 89.5%
    Remote control

Expert Reviews Rating

Excellent
6
Good
14
Fair
0
Poor
0
Bad
0

Customer reviews by store

Price Comparison

  • Sony - 50" Class BRAVIA XR X90J Series LED 4K UHD Smart Google TV

    BESTBUY.COM
    815 reviews
    $1099.99
  • Sony BRAVIA XR-55X90J

    CRUTCHFIELD.COM
    50 reviews
    $1,298.00
  • Sony BRAVIA XR-55X90J

    CRUTCHFIELD.COM
    50 reviews
    $1,298.00
  • Sony - 55" Class BRAVIA XR X90J Series LED 4K UHD Smart Google TV

    BESTBUY.COM
    815 reviews
    $1299.99
  • Sony - 55" Class BRAVIA XR X90J Series LED 4K UHD Smart Google TV

    BESTBUY.COM
    815 reviews
    $1299.99
  • Sony X90J 65 Inch TV: BRAVIA XR Full Array LED 4K Ultra HD Smart Google TV with Dolby Vision HDR and Alexa Compatibility XR65X90J- 2021 Model

    AMAZON.COM
    8,318 reviews
    $1,498.00
  • Sony X90J 65" Class HDR 4K UHD Smart LED TV

    BHPHOTOVIDEO.COM
    69 reviews
    $1,498.00
  • Sony - 65" Class BRAVIA XR X90J Series LED 4K UHD Smart Google TV

    BESTBUY.COM
    815 reviews
    $1499.99
  • BETA

Expert Reviews

The Sony X90J offers nearly everything we’d want from a mid-range 4K LED-LCD TV. It has some issues, but largely this is a fantastic TV that most folks will absolutely love.

Read more on techradar.com

Pros

  • Best-in-class image quality
  • Excellent upscaling
  • Cognitive Processor XR
  • Easy setup and Google TV

Cons

  • Lingering HDMI issues
  • Slight screen glare
  • Mediocre off-axis viewing
  • Outclassed by X95J

The Sony X90J is a great TV for most uses. It's best suited for watching movies and HDR content due to its high contrast ratio, full-array local dimming, and high HDR brightness. It has low input lag, fast response times, and a 120Hz refresh rate, making it a great choice for gaming. However, you'll have to wait a bit for its advertised VRR support. It's good for watching TV shows or sports because it upscales lower resolution content well and gets very bright to combat glare, but its narrow viewing angles make it less ideal for watching with a big group of people.

Read more on rtings.com

Pros

  • Outstanding contrast.
  • Great response time.
  • User-friendly smart interface.
  • Gets very bright to combat glare.
  • Upscales lower resolution content well.

Cons

  • Poor viewing angles.
  • Struggles with direct reflections.
  • Doesn't support wide color gamut.

Sony's best 2021 TV value makes another powerful case for spending a bit more.

Read more on cnet.com

Pros

  • Excellent image quality
  • Capable Google TV smart system
  • Solid connectivity
  • Subtle, understated design

Cons

  • More expensive than competing TVs with similar picture quality.

The Sony X90J offers nearly everything we’d want from a mid-range 4K LED-LCD TV. It has some issues, but largely this is a fantastic TV that most folks will absolutely love.

Read more on techradar.com

Pros

  • Best-in-class image quality
  • Excellent upscaling
  • Cognitive Processor XR
  • Easy setup and Google TV

Cons

  • Lingering HDMI issues
  • Slight screen glare
  • Mediocre off-axis viewing
  • Outclassed by X95J

Sony's X90J delivers on the promise of its predecessor by addressing many of its issues, with the inclusion of HDMI 2.1 support and a brand new processor making it a good option for next-gen gamers and videophiles.

Read more on t3.com

Pros

  • Excellent color reproduction
  • Great upscaling
  • Ready for next-gen consoles
  • Fresh Google TV interface

Cons

  • Only two HDMI 2.1 ports
  • VRR not ready at launch
  • Sound quality just OK
  • Noticeable glare

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